Recently, the management page of Apple’s official website deleted the personal information of former Apple Chief Design Officer Jonathan Ivy (Jony Ive), who officially left Apple. Ivy has left his mark …
Recently, the management page of Apple’s official website deleted the personal information of former Apple Chief Design Officer Jonathan Ivy (Jony Ive), who officially left Apple.
Ivy has left his mark on Apple’s products from iMac to iPod to iPhone and Apple Park.
Before that, he said, “I have been working for Apple for nearly 30 years and have experienced countless projects, during which I am most proud that we have created unparalleled design teams, processes and cultures.” Today, this team is stronger, more dynamic and more talented than at any time in Apple’s history. ” Said Ivy. “Evans, Alan and Jeff are all my closest partners, and under their excellent leadership, the team is sure to flourish. I have great confidence in my designer colleagues at Apple, who will still be my closest friends, and I look forward to working with them for many years to come. ”
For the new LoveFrom company, the Financial Times reported that it will be officially established in 2020, when Apple will become the company’s first customer.Jonathan was born in London. His father, Michael, is a craftsman and has a lot of craftsmanship. The chat between Jonathan and his father Michael as a child often revolves around the topic of design. My father would point to the streetlights on the street and discuss with Jonathan “what kind of weather this design may take into account.” Under the strong cultivation of his father, Jonathan’s design talent grew frantically.
In 1985, Jonathan entered Newcastle Institute of Technology (now Northumbria University) to study industrial design. British design education is deeply influenced by the design style of Bauhaus in Germany. It advocates “minimalist aesthetics”, that is, “design only emphasizes the necessary elements”. Under the influence of such an idea, Jonathan gradually formed a mature design concept. Jonathan designed a “future phone (Orator)” during college, which is simple and elegant and amazing. Importantly, in this design more than 30 years ago, you can vaguely see the minimalist style of Apple products.
During his last period of college life, Jonathan came into contact with an Apple computer, Macintosh designed by Jobs. According to Jonathan Biography, Jonathan was shocked that using an Apple computer was easier than anything he had tried, and the efforts of its designers to adjust the user experience deeply affected him. Then he began to pay attention to Apple, laying the groundwork for his 27-year career.In September 1992, Jonathan, 25, joined Apple as a full-time designer. But by this time, Jobs had left Apple, Apple’s design department was weakening, and Jonathan, who had no use in heroism, had repeatedly retreated.
On May 6, 1998, Apple officially launched the teardrop translucent shell of the iMac. In 1998, the $1299 iMac was officially sold, with a total of 800000 units sold, making it the most popular computer in Apple’s history. IMac also became the first Apple work to be seen by Jonathan around the world.In 2001, Jonathan received a task of implementing player design, calling for “creating an unprecedented new product.” The design team takes Fadal’s model as a reference, and the design process follows the principle of simplification. Finally, the design of adding four keys to the turntable is obtained, and the button is placed in the upper and lower parts of the turntable. In a future interview with the New York Times, Jonathan said: “the focus of this product is on simplification.”
At the end of 2003, designer Kohl showed off multi-touch technology, and Jonathan told the design team: “Multi-touch will change the future.” After explaining multi-touch technology to Jobs, Jonathan got Jobs’ approval to start designing tablets and soon turned to mobile phones.Jonathan believes the design of the phone should focus on the screen, which he likens to a “boundless pool.” “I want to design a product that focuses on the screen,” Jonathan said. “I hope the screen has both a sense of wonder and a sense of surprise.” By February 2006, the design team had come up with a prototype that “in addition to the front button, the screen is designed side to side.” In January 2007, Jobs officially released iPhone, and went on sale at the end of June 2007. No one thought that a product that changed the times was born in this way.
Since then, Jonathan’s design team has come up with a series of amazing world products, such as iPad, MacBook Pro, Apple Watch and so on. Bauer, founder of IDEO, said: “from a design and engineering point of view, Apple is at its peak and the product is close to impeccable.”At Apple, Jonathan doesn’t have to think about the budget because Apple has more than $100 billion in cash flow; it doesn’t have to consider accommodating its hardware division, because, with Jobs’ support, Apple has moved from an engineering-oriented corporate culture to a design-oriented one. Jobs is as dependent on Jonathan as Jonathan is on Jobs. “No one but me can order Jonathan,” Jobs once said. “this is the system I set up.”
To the outside world, Jonathan is more like an Apple secret weapon. His team rarely attends industry events or awards ceremonies, and Jonathan himself rarely shows up in Silicon Valley.